Pike seminars will teach retailers how to find new revenue streams

By Beth Brelje | Published: March 2, 2012
A little innovation can turn a struggling business around. For realistic advice on how to grow a retail business, attend one of two seminars being offered by the Pike County Chamber of Commerce: “Building Additional Revenue Streams for Retailers.” The seminar will be presented by Michael Sullivan, the new Executive Director of the Pike County Economic Alliance. Sullivan says retailers live in an era where they can expand and develop clients through technology. In the seminars, retailers will learn how to use a classic retail store as a base for additional sales. This strategy is especially important when the economy is slow and walk-in customers are few, Sullivan says. He will discuss the following topics: quarterly e-commerce report from the US Census Department, where to find new opportunities, how to calculate and understand the importance of “per household retail sales” based on monthly government statistics, IRS migration tables; the comings and goings of Pike County, and more. Attendees will learn how to build their own website in 30 minutes, the costs involved, and how to position a business for on-line customers. Reservations are required for both seminars that will cover the exact same subject with a maximum seating of 15 persons for each session. One will be on March 15, from 7:30a.m. to 9:00a.m. and the second will be on March 22, from 5:30p.m. to 7:00p.m. Both will be held at the Pike County Chamber offices at 209 East Harford Street in Milford. The fee is $10 for Pike Chamber members and $25 for non-members. Call Tammy to make your reservation at 570-296-8700.